The term Out Of Home advertising is commonly referred to as OOH, this is any type of advertising medium that reaches a consumer while they are out of their home.  This is not broadcasting or print marketing which targets the consumer at home.

This is why OOH is popular, as it targets consumers while they are on the go, going to train station, airport, ferry terminal, cinema and even petrol stations.

One of the main advertising mediums in the USA is bill board advertising, if you have ever been to Times Square in New York, you will know what I mean! 1 40 story office building makes more money renting out the building exterior for adverts, than it would if the office were fully occupied.

With the cost of digital displays becoming more affordable and the advancement of digital signage, this is why LCD TVs are being used to send marketing messages to potential buyers in outdoor environments. 

A digital signage network can be set up covering entire countries, for example the head office could be in New York, with branches in Europe and Asia, the marketing message in the form of content media, can then be sent to all digital displays throughout the global network remotely and even scheduled to upload the new media at a particular time and reboot the system for when the store opens at the local time.

This makes the marketing budget go much further than before and the relative low costs, enables small businesses to use digital signage to increase their sales.

All you need for an outdoor digital signage solution is an LCD or Plasma display, a computer, media content (digital media content creation software this can be found free on the Internet) and an outdoor LCD enclosure. This can be achieved for as little as $700, but the financial rewards are worth it.

What is Digital Signage?

Digital Signage can be defined as digital content (audio, video, graphics and/or text) that can be remotely managed over an IP network to electronic displays for the purpose of informing or inciting changes in viewer behavior. Digital signage systems provide centralized scheduling, management, and publishing of digital media assets to on-premise LCD, plasma, LED, kiosks, indoor billboards and video walls.

Also referred to as (synonyms): Dynamic Signage, Digital Signs, Electronic Signage, Digital Media Advertising, Digital Signage Network, In-store Advertising Network, Captive Audience Network, Narrowcasting Network, Out-of-home Media Network, Digital Media Network, Advertising Network.

What are the benefits of digital signage?

Digital Signage is a dynamic, cost-efficient communication tool that provides an engaging way to communicate with employees and customers. The benefits of digital signage are becoming obvious throughout different industries worldwide. Cost efficiency, time saving, multi-purpose use, real-time announcements and promotions are all examples of how digital signage can improve your marketing communication channels.

 

The greatest value of Digital Signage is its ability to achieve a high return on investment (ROI) through revenue generation and/or cost reduction.

1. Impact your audience and influence consumer / employee behavior

2. Improve productivity and work performance

3. Build brand awareness, improve awareness of a particular brand, service offering or product line

4. Increase store traffic and drive revenue / profits

5. Encourage cross sales of complementary products and/or higher margin products

6. Additional revenue stream by selling advertising space

7. Reduce messaging and print costs

Why GoodsWell – Digital Signage?

What are you looking for in a partner? Reliability? Stability? Innovation?

At GoodsWell Digital Signage, we provide digital signage solutions that make meeting your objectives easier, faster and more reliable.

We have 3 Solution for our customer (Simple, RollingTextr and Networking).

Also, Our company working on digital products over 8 years.

So, when it comes to investing in digital signage, look to GoodsWell Digital Signage for the same type of progressive, practical solutions you’ve come to expect from a world leader.

Here is our 32″ Digital Signage Products Photos and Products Videos for your reference:

You may download it from our FTP server:

ftp://public:public@goodswell.serveftp.com

GoodsWell (Since 2000 Year)

Hong Kong – TEL: +852 2139-5781

Manufactory of China

Shanghai, Nanjing and Hefei, Head Office Tel: +86 21 3319-9936

E-Mail: info@goodswell.net  Web Site: www.goodswell.com